The Adidas´s target and perhaps stakeholders use social networking all the time. So adidas page has a good deal of links that guide you to their facebook page, twitter , and also their Youtube channel. But no just adidas as a whole. The three adidas production lines , adidas performances, originals and Styles show various options including:
FOLLOW US ON 
FOLLOW US ON
WATCH US ON adidas BUZZ
BLOG ROLL
FOLLOW US VIA RSS
CONTACT US
If you click it, you can find in just one page the latest News stream of Adidas. News, Facebook updates, latest videos and campaigns, twitters and also you are able to download Adidas´s videos in HD. In addition, the organization uses a link to share photos from their advertising, products, sponsorships athletes and so on.
Adidas Global
Adidas site provide an interactive toolbar function that allow to their customer to surf the website in the global option, ( English ) or to choose their country. France, Italy, Bulgaria, Japan, South America ( Spanish ), South America, ( Portuguese ) , South Africa, Poland, New Zeland, Germany, Japan, China, Romania, Russia, Turkey, Greece, Spain, UK and US. That tools provide a worldwide brand like adidas the channel to reach their consumers in the whole world.
At least are 2.762.431 stakeholders who like Adidas´s Facebook site, and 29.970 were talking about it ( November 13 ). The company offer a store locator, share photos and videos, promote the values of the company and the same time they are able to receive a feedback from their clients. The company has a link to ask questions about their promotional videos. “Who from the video most caught your eye? David Beckham, Leo Messi, Derrick Rose”, and 3,819 people voted.
Become a fan on Facebook at: http://www.facebook.com/adidas
Im a really huge fan of the Adidas commercials. If you want to find any of the remarkable ( in my opinion ), campaigns of Adidas in the YouTube Adidas channel . That link offers a variety of videos, including a Lionel Messi telling you about how they became a winners, even with the growing problem that He had when Lionel was a little kid. Also, you can see a the latest MVP in the NBA, Derek Rose, showing his skills with the basketball, and with his shoes of course.
I think that Adidas create a stronger relationship with the young clients throughout the social´s sites. The Adidas brand is available in every place in the world, but also you can buy any product in their website. A site which is really dynamic, colorful and reflect the passion and values of the company for the sport world. At the same time, the content is accurate, useful and reflect a professional Adidas appearance, in an user-friendly environment.
In brief, Adidas is everywhere; I find this phrase from the organization site, which summarizes this statement. “ We give everything we've got, then go back for more. No doubts, no holding back, no giving in. From the court to the catwalk, the stadium to the street; whatever the game, we play the same way: Heart over head. Inclusion over ego. United by passion, we go all in".
Now a days companies like Adidias need more and more to be connected with their consumers and stakeholders, and more than be connected is the change of information. Adidias has a great work with that, always listen to their clients and changing experiences. Great post
ReplyDeleteThat is a great statement by Adidias. It indicated a winners mentality.
ReplyDeleteI just really like how they have opened up to everyone, and that their production value isn't anything short of great. Good stuff!
ReplyDeleteWell organized to illustrate Adidas' use of media to connect with their audience. I love their videos, which are so appealing & creative to a wide audience. This one is especially good. I can't wait to share with my friend from Spain.
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