Professor Adidas

In my last blog, I commented that Adidas launched last November 17. The objective of the blog is to show a new image of the company, a more personal picture behind the brands. The want to show how is adidas from the point of view of their employees. The main idea is that people from all departments, such as Marketing, Operations, Sales and HR tells their stories, what they do, projects they are working on, in brief, explain their experience about be part of The Adidas Group´s Team.

But the company also provides a course about social media, no just blogs. Twitter, how share videos and pictures, and so on.   The group explains their social media guidelines in two different ways.

The first one, the traditional way, in a PDF document the group explain how be involve in the new blog, They encourages their employees to tell their thoughts , share their passion, explain how is their life inside the adidas walls . But also they tell them about some guidelines to avoid any problem or misunderstandings.   

For example, they employees must identify with their name and role in adidas when they discuss any topic related to the group on the Internet, and they are responsible for the comments or content of their blogs, wikis, etc.  They can´t comment on work-related legal matters, unless they are an official spokesperson, theu have to respect their audience, always respect copyright,  Don't cite or reference clients, partners or suppliers without their approval, and of course they have to do their daily job too.

Click here to see the old way to show the Social Media Guidelines: OLD SCHOOL

But in the beginning of 2011, the company reinvented their SMG, by showing more content and a creative way, through a cartoon story.  In addition to providing more details  about the use of social media externally and their  internal social software, the new SMG show a cartoon couple Sue Social and Media Man.  That´s a amazing way to get employees involve with the new blog, but also with the new social media. Its like a small tutorial about blogs, twitter, wikis, facebook and so on. A brilliant way to explain that indeed.

My advice, take a look of the new SMG of adidas group. I learned a couple of thinks about social media. Media Man and Sue Social